Healthcare Revenue Cycle Management - We're Hiring!

If you're interested in one of our open position(s) below, Please start by applying here and attaching your resume.

 Job ID: ST-PRCM-3

Location: Hyderabad (INDIA)

Role: Digital Marketing Specialist

Required Experience: 3-5years

Job Duties:

• Management is looking for an Ideal Digital Marketing specialist with the below responsibilities and are not limited to.
• Develop a comprehensive digital marketing strategy focused on lead generation for healthcare providers and facilities.
• Identify target audiences, including CFOs, practice managers, and billing administrators, and create personas for tailored campaigns.
• Ensure the website is optimized for lead generation with clear CTAs, landing pages, and lead capture forms.
• Implement healthcare RCM-related keywords for SEO to improve organic traffic and rankings.
• Regularly audit and improve website performance, ensuring fast load times and mobile-friendliness.
• Create and manage educational and solution-driven content (e.g., blogs, whitepapers, eBooks) targeting healthcare providers.
• Collaborate with writers to produce engaging material that establishes the company as a thought leader in healthcare RCM.
• Use content to nurture potential leads through email campaigns, social media, and newsletters.
• Conduct keyword research specific to healthcare RCM services.
• Optimize web pages, blog content, and metadata to increase visibility on search engines.
• Build backlinks and maintain a strong local SEO presence to attract regional healthcare providers.
• Design and manage paid ad campaigns on platforms like Google Ads and LinkedIn targeting healthcare decision-makers.
• Use retargeting strategies to re-engage website visitors.
• Monitor and optimize ad performance to maximize ROI.
• Build a strong social media presence on LinkedIn, Facebook, and Twitter to engage healthcare professionals.
• Share testimonials, case studies, and success stories to establish credibility.
• Run sponsored posts and ads targeting healthcare organizations.
• Create email drip campaigns and workflows to nurture leads captured via the website.
• Segment leads based on behavior, interest, and demographic for personalized engagement.
• Use CRM tools to track and manage lead journeys.
• Use tools like Google Analytics, HubSpot, or Salesforce to track campaign performance.
• Analyze website traffic, lead conversion rates, and ROI for marketing efforts.
• Provide regular reports with insights and recommendations for improvement.
• Leverage marketing automation platforms to streamline lead generation and nurturing processes.
• Implement workflows to ensure timely follow-ups and personalized communication.

Collaboration and Innovation

• Work closely with the sales team to align marketing efforts with revenue goals.
• Stay updated on industry trends and implement new tools or techniques to improve results.
• Suggest innovative ideas, such as hosting webinars or creating video testimonials, to attract leads.
• Monthly reports on website traffic, lead conversions, and ad performance.
• A growing database of healthcare leads with high engagement rates.
• Consistent content updates to maintain SEO rankings.
• Optimized campaigns that improve lead generation metrics over time.